Snaky New Year Shopping Guide

Taipei City Mall -A Relaxing Urban Journey

Whether you're into anime merchandise, video games or subculture fashion, you'll find it all here! In addition, the mall offers a diverse range of household goods, crystal and jade items and delicious snacks and cuisines, making Taipei City Mall your ultimate destination for shopping, dining and entertainment!
Taipei City Mall City Officials' Lunar New Year Walk｜January 18th (Sat), 03:40 PM - 04:00
Taipei City Mall Check-in Spot -Lucky Snake Capsule Machine⭢ Taipei City Mall Activity Spot - Lucky Snake Prize Draw ⭢ Taipei Factory ⭢ Taipei Info Hub

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Taipei City Mall Check-in Spot -Lucky Snake Capsule Machine Spend over

NT$1,000 on the day and present your receipt for a chance to redeem an exclusive blind bag featuring the cobranded 'Snake Fortune Gold Coin(蛇財億億金小判)' item, a lucky charm blessed by Taipei City Mall X Taipei Xia-Hai City God Temple X SPPPP(小黃間)!"
(Limited to one redemption per person per day; available while supplies last.)
※Event Dates: January 23 (Thu) - January 27 (Mon)

Taipei City Mall Activity Spot - Lucky Snake Prize Draw

Spend NT$500 or more for a chance to win incredible prizes, including an iPhone 16 Pro Max 、SONY PS5 Pro、Steam Deck OLED White Limited Edition, Taipei City Mall shopping vouchers and other amazing rewards!
※※Event Duration: December 28 (Sat) - February 16 (Sun), until 4:00 PM

Taipei Factory

A historic building that bears witness to Taiwan's economic evolution, the factory has been meticulously restored into a must-visit landmark. Its interior and exterior retain the timeless aesthetics of the past, featuring intricate patterns and decorations on the ceilings and walls. This significant cultural heritage site is a testament to Taipei’s rich history.

Taipei Info Hub

Originally constructed during the Japanese era as the“Mitsui Warehouse,” this iconic red-brick building is a favorite photo spot for visitors. Inside, explore art spaces filled with locally crafted goods, including MIT-inspired souvenirs and artisanal small-batch beers. Immerse yourself in the artistic atmosphere and take home a one-of-a-kind keepsake!

Huayin St. Taipei Main Station Shopping District -A Journey to Effortless Beauty

Once a bustling hub for wholesale clothing accessories, this district has transformed into a vibrant pedestrian zone on weekends. With creative shops and cafes joining the mix, it’s now a lively destination to enjoy laid-back shopping for trendy and affordable finds.
Huayin St. Taipei Main Station Shopping District City Officials' Lunar New Year Walk｜January 18th (Sat), 03:20 PM - 03:40
Huayin Street Taipei Main Station Shopping District Themed Balloon Display⭢ Huayin St. Taipei Main Station Shopping District -Custom Calligraphy⭢ TAIWAN COMIC BASE

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Huayin Street Taipei Main Station Shopping District Themed Balloon Display

Celebrate the Lunar New Year with Joyful Bear (歡喜熊), the cheerful mascot dressed as the God of Wealth! Spot Joyful Bear (歡喜熊) at the corner of Huayin Street and Taiyuan Road during the event and share in the festive blessings. Don’t miss the chance to bring home some good fortune!

Huayin St. Taipei Main Station Shopping District -Custom Calligraphy

If you’re looking to add a festive touch to your space this Lunar New Year, nothing beats the warmth of hand-written spring couplets. Choose your preferred content and font on-site and enjoy a personalized service that beautifully showcases the craftsmanship of skilled calligraphy masters.

TAIWAN COMIC BASE

Focusing on Taiwan as its main theme, the base showcases works created by local comic artists. This venue offers visitors a unique way to learn more about Taiwan’s history and industrial evolution through various books and materials.
Enjoy light snacks and drinks while immersing yourself in the world of books, making for a perfect, relaxing afternoon.

Taipei Station Wholesale District -DIY Paradise Journey

This area is a hub for creative materials wholesale and retail stores, offering every type of tool and materials that you can think of. Beyond DIY supplies, you'll also find shops selling clothing, cosmetics and decorative items—it's a treasure trove waiting to be explored!
Taipei Station Wholesale District City Officials' Lunar New Year Walk｜January 18th (Sat), 03:20 PM - 03:40 PM
Taiyuan Plaza⭢ Thematic lighted balloon ⭢ Taiyuan Road Old Street Houses

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Taiyuan Plaza

Taiyuan Road, located near "Taipei Rear Station," once thrived as a wholesale industry hub thanks to its convenient location. It was also the first stop for many job-seeking individuals from other regions. However, with the railway's underground redevelopment, its role has diminished. Today, the plaza, formerly known as Nostalgia Plaza(懷舊廣場), stands as a testament to this crucial chapter in the city's development.

Thematic lighted balloon

The district boasts of numerous specialty stores offering Japanese goods, making it the perfect destination for unique Lunar New Year lucky decorations. Be sure to check out the grand Fortune Cat debuting at the plaza—its cheerful presence radiates good fortune and positive energy to all who see it!

Taoyuan Road Old Street Houses

The nostalgic architecture along Taiyuan Road reflects a different side of Taipei’s charm, offering a glimpse into the city’s past.

Yuanling Shopping District -A Cultural Retreat

This area was once home to many well-established shoe stores, earning it the nickname "Shoe Street." Known for skilled craftsmen who could repair any pair of shoes, today it offers not only classic leather footwear but also a variety of stylish, trendy options. If you're looking for affordable, unique shoes that won't be found elsewhere, head over to Yuanling Street!
City God Temple of Taipei City ⭢ Chongqing South Road—Bookstore Street ⭢ National Taiwan Museum ⭢Yuanling Street Shopping District and Chongqing South Road—Bookstore Street(重南書街) Themed Lighting ⭢ Chengzhong Shopping District and Taoyuan Street Themed Lighting>Camera Street Themed Lighting⭢ Chunghua Road Audio-Visual Street Themed Lighting

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City God Temple of Taipei City

Originally a government temple, this site is now a spiritual hub for locals. The temple primarily enshrines the City God. While paying respects, visitors can also admire the temple's colorful murals, carvings and other decorations.

Chongqing South Road—Bookstore Street

At its peak, over a hundred bookstores and publishers were established here, nurturing many of Taiwan's elites. While the popularity of electronic platforms has reduced its vibrancy, the area still retains the charm and style of its former bookstores.

National Taiwan Museum

The museum's exterior is in a Greek architectural style and it hosts a variety of exciting events and exhibitions throughout the year. Whether for families or friends, it's a great place to stop and explore.

Yuanling Street Shopping District and Chongqing South Road—Bookstore Street(重南書街)

The lights of Yuanling Street are beautifully displayed, with locals creating painted lanterns and large sky lanterns that echo the festive spirit. The bookstore street embraces a new style, with book-shaped lamps paired with leaf-themed decorations, offering a unique literary atmosphere.

Chengzhong Shopping District and Taoyuan Street Themed Lighting

Explore the beauty of the street blocks and discover hidden spots perfect for photos. The streetlights illuminate the downtown areas, creating a stunning light sea that accompanies your journey.

Camera Street Themed Lighting

The beauty of the small park in the old city, with large camera-themed light boxes representing the district's image, perfect for a photo opportunity.

Chunghua Road Audio-Visual Street Themed Lighting

Meet in the city, step into the tunnel and it's as if you're entering a musical world, swaying to the notes of Audio-Visual Street.

Sih Ping Sun District -The Ultimate After-Work Shopping Adventure

Located in the business district, this shopping area is the ultimate shopping companion for office workers. Need a business suit on the spot? Pick one up on your way home after work. Forgot to buy candies and snacks for the holidays? No worries—there are high-value local snack retail shops here too. With a wide variety of stores to explore, it’s a shopping paradise where you can find hidden gems!
See-Join Puppet Theater Restaurant ⭢ Miniatures Museum of Taiwan ⭢ Jut Art Museum

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See-Join Puppet Theater Restaurant

For over 30 years, the theater has attracted tour groups from around the world to the capital. Visitors can sit on benches, enjoy Taiwanese-style meals and immerse themselves in Taiwanese culture through puppet shows, all while experiencing the “local, easy-to-understand and joyful” atmosphere. The theater is often chosen by government agencies to host international dignitaries, including the President of Palau (then a senator) and the First Couple of Nauru, who visited twice. It's affectionately known as the "presidential-level puppet show." (During the pandemic, it hosted foreign diplomatic bubble guests.)
（Source: See-Join Puppet Theater Restaurant）

Miniatures Museum of Taiwan

This museum showcases exquisite miniature models, offering a unique perspective on the appearance of everyday buildings. It also sells vintage toys, making it a great spot for families to visit.

Jut Art Museum

The museum regularly updates its exhibitions, most of which focus on architecture. Although the exhibition space is relatively small, the comfortable, high-quality environment and well-curated content make it a highly praised stop for travelers.